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Quality and safety of consumer products
 
  CNIS->Quality and Safety of Industrial and Consumer Products->Quality assessment
  Quality assessment
 

Areas of research in the field mainly include theories and practice on customer satisfaction , quality perception , consumer behavior and brand evaluation. It is preparing the National Technical Committee for Brand Assessment Standardization (mirroring ISO/TC231 Technical Committee) and is in charge of the routine operation and management of the Customer Satisfaction Assessment Center.
 
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